Consent is how have we been doing in recent years? In other words: do we identify our contacts in our privacy policy? Do we always obtain their free and explicit consent to communicate, and do we give them the opportunity to unsubscribe? If you answered no to even one question, it's time for a database cleanup. You must be able to prove that your contact has agreed to receive your newsletter. All those contacts whose opt-in you do not track must be re-verified via email for consent, while for others who have already proven it, it is enough to invite them to review their data.
Parallel speeches must be made for new Latest Mailing Database members. Simplify, simplify, simplify All the bureaucratic parts aside, the goal is to put data management back in the hands of users so they are aware of what data is kept, how they are used and how long they are kept in the database So, as you As you can imagine, an essential characteristic is clarity of content. The user must understand what he is reading and what it means to receive your newsletter, targeted newsletter or your online service.
This could be a good opportunity to shorten and simplify your terms of use or privacy policy. How to Request Consent GDPR doesn't directly address email marketing, but it will inevitably change our habits in this area as well. The process complicates things a bit with opt-in emails. The pre-checked box under the newsletter subscription form is to be avoided entirely; not that its use is legal, but it is a common practice. After the user has chosen to click the newsletter acceptance box (or various consent forms for the case), it is best to confirm the subscription by clicking the double confirmation email This effectively ensures.