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hremon716
Feb 19, 2022
In General Discussions
I have worked so hard to increase the number of subscribers to my communications , offering them the ability to unsubscribe seems like a personal goal. Raise your hand to anyone who hasn't felt that deep inside. It's extremely tempting to keep your database subscribers in any way possible, especially when you've put so much time and effort into building the list seamlessly and haven't taken any shortcuts. But it's a temptation you need to overcome, because the damage it can cause far outweighs the benefits , when compared to managing your unsubscribers wisely . Let's see why. Transparency, reputation and deliverability Let's start with some basic statistics: every day, each user receives an average of one hundred emails (data: Radicati 2015) , and the trend should continue to grow. In this flood of emails, users are likely to forget that they have already signed up to receive communications from us, or they may simply realize that they are not interested in them. So they have the problem of how to prevent them from happening. There are two possible options : If there is a clearly visible unsubscribe button, they can simply click on it and instantly remove themselves from the database. If they don't find an unsubscribe button, they will mark the message as spam or junk, which may have undesirable consequences for the sender. We all like to think that our communications are so interesting and our offers so attractive that no one would want to miss them, but in fact it is completely healthy and normal to have E-Commerce Photo Editing Service a certain percentage of unsubscribes because it allows us to protect certain things which are vital for us: company reputation deliverability compliance with confidentiality rules the reputation of the sender's domain When it comes to deliverability, providing a simple and safe opt- out option to anyone who no longer wishes to receive communications reduces the likelihood of them being marked as spam and limits damage to our reputation. When it comes to customer relations, it's important to remember that no one likes to feel trapped; any interaction with a company must be spontaneous, desired, pleasant and freely consented to by the customer. A customer bombarded with spam messages is an angry customer who is unlikely to shop at your store. Unsubscribe links: a must for every message What is the ultimate situation that all email marketers should aspire to? Have a list of individuals who are genuinely interested in the information sent to them, who are inclined to interact and click on links, and who see the communications as a bonus rather than an inconvenience or an intrusion. If a user isn't interested, it doesn't matter if you lose them; on the contrary, as we never tire of repeating, quality is a more important attribute than quantity in a database. It is therefore best to make the unsubscribe option as clear, explicit and simple to activate as possible. The best way to do this is to insert an unsubscribe link in the pre-header of the email, or (more commonly) at the bottom of the message : "If you no longer wish to receive these messages, click here .
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hremon716
Feb 19, 2022
In General Discussions
September is the month of budgeting and new beginnings. Drawing a clear boundary between the first nine months of the year and the last four, getting back to business, means taking stock and redefining strategies , embarking on the long descent into the sizzling weeks before Christmas. This is the time to channel fresh minds, rediscover energies and take a close look at all that was done before going on vacation. These are the weapons at your disposal to refresh your email marketing strategies, from defining editorial plans to updating your campaign graphics (some great ideas in this article) and reorganizing your budget . If you still haven't done any of this, fear not. Here's a to-do list to help you regroup and plan for the rest of the year. 1. Take stock of your progress so far How did the subscriptions go? Which campaigns performed best ? Before you tackle the last four months of the year, analyze the sending reports to assess the effectiveness of your email and SMS marketing. Based on your findings, identify which email template performed best and adapt it to new season campaigns. Use Image Masking Service this same template to experiment with new design , copy , and call-to-action possibilities . Finally, complete an A/B test and start the new season with the right mindset to find new winning solutions! 2. Clean up your lists After every long hiatus from email marketing, it's a good idea to set aside time to clean up your recipient lists . This guarantees the best conditions for new activities in terms of deliverability . Because a large number of inactive contacts can cause delivery issues, we recommend sending a re-engagement email to all of your contacts who haven't opened your messages in the last nine months. If this last contact opportunity does not lead to anything, it is time to remove these recipients from your database. Regarding duplicate and invalid addresses, MailUp automatically processes new subscribers to identify syntax errors or typos, handling bounces and unsubscribes. This ensures that your contact lists are always clean and reliable. 3. Draw your editorial plan Before going on vacation, you must have prepared (or at least written) your editorial calendar for September. Now is the time to revisit what you have planned with a fresh head.
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