Jul 31, 2022
In General Discussions
Focusing on content marketing means a different approach. Go for less & uglier content Porn, cat movies and memes are the 3 most viewed genres on the internet. Three things that score through imperfection. Ron Simpson : “Then why are we all trying to play Hollywood? Why do we try to make the best trailers, videos and photos, when the most viewed content on earth is low resolution?” The smoothest content, both in content and appearance, isn't always the best content. It all starts with your readers. What does your customer want to read? What is that person looking for? You can only find that out by diving into the facts. Get rid of the HiPPO (Highest Paid Person's Opinion), just like gut feelings, and look at the data. Curious about fax number list good examples of content marketing for inspiration? From IKEA to Fungi Perfecti, Linda Krijns shares 6 that have caught her eye lately. In addition, she also gives 3 useful tips for companies with a limited budget and/or access to special content and resources: Use a tactic that others are not yet adopting What is the missing statistic in your industry? Do you dare to share all the knowledge that is in-house completely publicly? Come up with something unique and apply it very consistently Whether it's inhakers or a specific format that is still little used. Also dare to persevere if it does not immediately yield the intended success. Because sometimes the impact only arises when you have made and published a lot and people start to see it in its entirety. Reuse content in a creative way For more impact with almost the same resources or because you combine offline with online.