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talisha pussy5566
Apr 19, 2022
In General Discussions
Programmatic Advertising allows Phone Number List advertisers to optimize investments, and offers users a personalized and therefore more satisfying experience; publishers monetize traffic with content suitable for the individual user. It all seems to work perfectly. But things are not quite like that. The amount of information collected by advertisers Phone Number List and publishers and the computational (computing) and archiving (storage) capacities achieved allow these subjects a pushed profiling, potentially damaging to the privacy of people, who are not aware Phone Number List of the amount of personal information they have. Made more or less voluntarily Phone Number List available. It is clear that the interests between the various actors listed above conflict and require the intervention of other bodies, mainly with a regulatory function. Whether they are national or supra-national authorities such as individual states or the European Union that define the rules on privacy Phone Number List and data processing, as with the GDPR , or bodies such as the World Wibe Web Consortium (W3C) which sees the participation of companies and organizations interested in defining Phone Number List the standards that allow the web to function in a coordinated and participatory manner. To complete the scenario, the relative Phone Number List weight of a limited number of organizations that influence when they do not directly determine how we are online cannot be underestimated. These are companies like Apple , Facebook Phone Number List Amazon and of course and first of all Google . According to Statista, 65% of people use Chrome as their browser. One immediately grasps the impact of a similar decision taken by Google with respect to a market largely based on the use of its platforms and services. Chart, bar chart Description Phone Number List automatically generated The market share of browsers in use in the world:
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