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西法特西法特
Jul 30, 2022
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Advertising consists of buying exposure to potential buyers. In the online space, it’s most often in the form of an ad view (impression) or a click to your website. This is the basis for the two most common bidding methods you’ll encounter: CPC (cost per click) – This is where the whole discipline of PPC (pay-per-click) marketing stems from. CPM (cost per mille or cost per thousand) – This is most often used for cost-per-thousand impressions. But it’s also applicable elsewhere, e.g., $30 CPM for podcast sponsorships where the variable stands for (projected) listens or downloads. Page to set bid. Shows optimization options and text field to add CPC bid So what’s the bidding about? Technically, any advertising space is an auction. With online advertising platforms, these bids on clicks or impressions are entered into an auction system that decides which ads will be shown where and for how much. While the bidding price plays a significant role here, it’s not the only factor the ad systems consider when choosing auction winners. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. Setting up the ads This subsection could easily be a book on its own for each advertising platform. While going into details here doesn’t make sense, there are two essential aspects of setting up the ads that are universally applicable. The first aspect is the overall hierarchy of your ad account. Every ad platform has a management system that should make creating, changing, or updating ads easy and quick to do. Whenever you want to create an ad, you can’t just do it right away. Every ad needs to be in its ad group, and the ad group must be part of a campaign. Such a hierarchy allows advertisers to manage the whole ad account efficiently. Here are examples of what you can set up in Google Ads: Campaign level – Campaign objectives, campaign types, ad networks, audiences, budget, and bidding Ad group level – Targeting options like keywords, websites, and interests Ad level – Ad headlines, descriptions, and URLs The second aspect is about pairing campaign objectives with suitable campaign types and ad formats. As mentioned earlier, you could drive the whole marketing funnel with online ads. A lot of ad platforms only show you possible campaign types based on the objective you choose, such as Google Ads here:
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